Digicode helps the car dealer supercharge its sales process and increase conversion with Microsoft Dynamics CRM
x2
Faster processing
a deal
14K
Customer interaction record
imported into the CRM
1st
Comprehensive solution
for Automotive industry
The Customer
Winner Automotive is one of the leading automotive companies in the Ukrainian automotive market and the official dealer of premium cars. Today, the company includes a dealer center, a service station, a sales department for original spare parts and accessories, a pre-sales department, etc.
Challenges
The company needed transparent, comprehensive, easy-to-use software to automate day-to-day sales processes, be sensitive to employees’ actions, and build analytical reports and forecasts for sales, marketing, and service.
The client came up with Digicode as a reliable technology partner that can help with the automatization of sales and service processes for Ford, Jaguar, Land Rover, Volvo, and Porsche.
We provide a full service for the application development life-cycle, including software and app planning, analysis, design, code creation, staging and implementation, deployment, ongoing maintenance and enhancement.
Solution
Getting the client’s request, we concluded that implementing the CRM system would be the best technological solution to cover all business needs.
It was to be one of the strategic decisions for the further development of the company to increase closed deals and improve customer service. CRM system helps optimize the work of various departments’ employees and quickly satisfy customer requests.
Implementation
Microsoft Dynamics 365 Sales
- Starter selling strategies
- Authentic customer relationships
- Increases productivity
- Better sales performance
- Innovative sales solutions
We focused on the business vision and created a comprehensive brief for the project by analyzing business processes in the company, studying the available CRM solutions and benchmarking them. Based on our research findings, the latest version of Microsoft Dynamics CRM was chosen as the best option.
Our first step towards an appropriate solution was describing sales processes and document flow to implement the project step-by-step for each department. Our CRM consultants used the concept of Microsoft System Architecture (MSA) and the concept of SureStep to implement Dynamics suit solutions.
We used the world’s leading products and solutions during the project: Hewlett-Packard server solutions, data storage systems, and software products from Microsoft and Symantec.
As a result, we were the first to implement such a comprehensive solution based on the Microsoft Dynamics CRM platform in Ukraine in the Automotive segment, including:
Implementation’s attainments
Optimization of processing time for customer orders by automating the sales process
Implementation of a reporting system based on corporate templates and CRM data
Synchronization and centralization of master data of the sales managers’ performance
Access to data on the company’s performance in several analytical sections
All businesses are managed in a single information system, including dealers’ processes
Marketing tasks automation: Notifications, customer surveys etc.
Significantly increased the quality of warranty services planning and execution
Client information from every dealer is available to be used for sales and co-sales
Automatic merging of sales and service departments’ data
Ability to provide a personal approach for clients and their cars
Full automation of the sales process
Remote system access
Outcomes
The company eliminated the tie-in of a potential buyer to a particular salesperson since the entire client’s history is available. Any employee can quickly establish communication without burdening the client with additional questions.
The total number of corporate users using the CRM system daily is 50 employees from 6 departments
Over 14,000 customer interaction records have been imported into the CRM system from the legacy IT applications
With a systemized sales process using Microsoft Dynamics 365, the sales team became more motivated than ever to manage all their leads and sell more
It improved the dealership’s sales culture and empowered Sales Managers to reduce the time from 2 hours to 1 on each sales deal
It allowed each salesperson to increase order processing from 88 transactions to 176 monthly
