Sales automation for an international car dealer


Sales process automation for a global car dealer

Winner automotive

Digicode helps the car dealer supercharge its sales process and increase conversion with Microsoft Dynamics CRM

Faster processing
a deal


Customer interaction record
imported into the CRM


Comprehensive solution
for Automotive industry

The Customer

Winner Automotive is one of the leading automotive companies in the Ukrainian automotive market and the official dealer of premium cars. Today, the company includes a dealer center, a service station, a sales department for original spare parts and accessories, a pre-sales department, etc.


The company needed transparent, comprehensive, easy-to-use software to automate day-to-day sales processes, be sensitive to employees’ actions, and build analytical reports and forecasts for sales, marketing, and service.

The client came up with Digicode as a reliable technology partner that can help with the automatization of sales and service processes for Ford, Jaguar, Land Rover, Volvo, and Porsche.

We provide a full service for the application development life-cycle, including software and app planning, analysis, design, code creation, staging and implementation, deployment, ongoing maintenance and enhancement.

Let’s Talk

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Getting the client’s request, we concluded that implementing the CRM system would be the best technological solution to cover all business needs.

It was to be one of the strategic decisions for the further development of the company to increase closed deals and improve customer service. CRM system helps optimize the work of various departments’ employees and quickly satisfy customer requests.


Microsoft Dynamics 365 Sales

  • Starter selling strategies
  • Authentic customer relationships
  • Increases productivity
  • Better sales performance
  • Innovative sales solutions

We focused on the business vision and created a comprehensive brief for the project by analyzing business processes in the company, studying the available CRM solutions and benchmarking them. Based on our research findings, the latest version of Microsoft Dynamics CRM was chosen as the best option.

Our first step towards an appropriate solution was describing sales processes and document flow to implement the project step-by-step for each department. Our CRM consultants used the concept of Microsoft System Architecture (MSA) and the concept of SureStep to implement Dynamics suit solutions.

We used the world’s leading products and solutions during the project: Hewlett-Packard server solutions, data storage systems, and software products from Microsoft and Symantec.

As a result, we were the first to implement such a comprehensive solution based on the Microsoft Dynamics CRM platform in Ukraine in the Automotive segment, including:

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Implementation’s attainments

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Optimization of processing time for customer orders by automating the sales process

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Implementation of a reporting system based on corporate templates and CRM data

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Synchronization and centralization of master data of the sales managers’ performance


Access to data on the company’s performance in several analytical sections

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All businesses are managed in a single information system, including dealers’ processes


Marketing tasks automation: Notifications, customer surveys etc.

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Significantly increased the quality of warranty services planning and execution

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Client information from every dealer is available to be used for sales and co-sales

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Automatic merging of sales and service departments’ data

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Ability to provide a personal approach for clients and their cars


Full automation of the sales process

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Remote system access


The company eliminated the tie-in of a potential buyer to a particular salesperson since the entire client’s history is available. Any employee can quickly establish communication without burdening the client with additional questions.
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The total number of corporate users using the CRM system daily is 50 employees from 6 departments

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Over 14,000 customer interaction records have been imported into the CRM system from the legacy IT applications

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With a systemized sales process using Microsoft Dynamics 365, the sales team became more motivated than ever to manage all their leads and sell more

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It improved the dealership’s sales culture and empowered Sales Managers to reduce the time from 2 hours to 1 on each sales deal

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It allowed each salesperson to increase order processing from 88 transactions to 176 monthly

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