Our Digital Design team helped MarTech tool to empower brands, causes, and creators to tell their stories in authentic and sharable ways
User Flow
Detailed, thorough, and all-encompassing user journey
UX/UI Design
User-friendly and responsive
Website
Eye-catching and engaging
The Customer
The client (the project is under NDA) is a powerful word-of-mouth marketing tool that harnesses the power of video to amplify a message. With its user-friendly interface, the marketing platform enables users to customize their branded content, solicit submissions, share content on any platform, analyze campaign data, and spread their message effectively.
Challenges
The client approached our Design Team with a specific request: to create a visually appealing and user-friendly design that enables users to create engaging stories easily. Additionally, our team was tasked with developing a design system that would promote consistency across the platform and facilitate seamless implementation by developers.
How we designed marketing platform?
To kickstart the project, wireframes and prototypes for every content creation step were created. The platform provided solutions in marketing, creatives, business, and politics. Therefore, a complete user flow was compiled, detailing the steps each type of user must take to successfully achieve their goals in the marketing platform.
Ensuring that user flow was intuitive and streamlined, work on UI/UX design that focused on simplicity and consistency was started .
The Digital Design team prioritized responsive design when crafting PowerStory. This feature allows users to curate and share videos on virtually any social media platform or website, ensuring their message reaches their audience, regardless of where they’re browsing. The responsive design also enables the tool to function seamlessly across all devices, including smartphones, tablets, and desktops, making it easy for users to engage with and share content with others.
During the final design stage of the project, the design team focused on creating a visually appealing and user-friendly website that would showcase the key features and benefits of the platform.
The website also featured inspiring blogs and explored stories to entice users further to use the marketing tool. These testimonials helped build trust and credibility with potential users, encouraging them to sign up and start using the platform.
The platform core features
In the end, the client got a user-friendly and responsive UI/UX design with such main features:
Easy Video Upload
Upload video from any device, with no additional software
Liked Videos
Run contests, sort by popularity, and learn what the audience likes
Frictionless
No boring signup experience here, just instant sharing
Captions
Automatically display captions with speech detection, making your stories inclusive to all
Customizable Playlist
Curate your playlist, and skip, rewind, and fast-forward seamlessly
Unlimited Sharing
Embed your story on any website, and share it on any social media – Facebook, Twitter, LinkedIn – we cover them all
FundRaise Up Integration
Collect donations towards your cause, straight from the Player
Outcomes
The successful collaboration between our Digital Design and the client has resulted in a valuable marketing tool that empowers brands and creators. The platform’s user-friendly interface, responsive design, and core features of easy video upload, customizable playlists, and automatic captions have made it a valuable tool for marketers looking to create engaging and effective video campaigns.
