Our Digital Design team helped a leading Finance & Accounting platform for Early-Stage Startups to optimize the user flow and simplify the analysis of financial data
More conversions via improved UX
Increase in user satisfaction was observed
Financial App (the project is under NDA) is a trusted outsourced Finance & Accounting firm specializing in helping early-stage startups scale through cutting-edge technology and expert knowledge. They offer accounting and finance solutions for startups, including bookkeeping, financial modeling, AP/AR management, payroll services, and much more.
As an outsourced finance and accounting firm for early-stage startups, the Client came with a request to analyze their existing platform and suggest improvements to the user interface. During the project, there were several challenges:
Understanding the complex financial and accounting terminology used in the platform, and ensuring that the user interface was clear and easy to understand for users who may not have a background in finance
Simplifying the user flow and optimizing the platform to make it more accessible and user-friendly for all user types
Designing a reports page that presented tables and large amounts of information clearly and concisely to read and work with the data efficiently
Overcoming these challenges demanded a high degree of technical expertise and creativity. The design team was committed to finding effective solutions to deliver real value to the Client and its users.
How was designed a Financial App?
To address these challenges and improve the user interface of the Financial App, several key features were implemented, including:
The team’s efforts to improve the user interface of the Financial App have yielded excellent results. By redesigning the platform’s user flow and visual elements, it was made more intuitive and user-friendly for early-stage startups. In addition, the team also redesigned the reports page, making it easier to analyze financial data. The solutions have significantly improved the platform’s overall usability and functionality. As a result, the Client has expressed their satisfaction with the work. As a result of the excellent work, additional projects were secured from the Client.