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    Denis Rasulev

    Denis Rasulev

    Business Development Executive, Digicode Europe (Procure AI)
    12 articles

    Denis Rasulev is a Business Development Executive at Digicode Europe, where he drives enterprise adoption of Procure AI, an agentic procurement automation platform, across CEE and EMEA markets. With over 30 years of B2B technology sales experience at companies including Xerox, Cisco, Samsung, Oracle, and SAP, he has built a career on translating complex enterprise solutions into clear business value for C-suite buyers. He also hosts the „AI in Procurement“ podcast, exploring how agentic AI is reshaping sourcing and supply chain decisions, and runs Anovatra, a boutique consulting practice covering sales, channels, digital marketing, and AI strategy. Denis is known for pairing deep procurement domain knowledge with a hands-on, technically fluent approach to AI-driven go-to-market work.

    About the Author

    • Experience: Over three decades in enterprise B2B technology sales, with a recent focus on procurement automation and agentic AI
    • Key competencies: C-suite engagement (CEO, CFO, COO, CPO), enterprise sales cycles, go-to-market strategy, channel partnerships, pipeline development, sales process design
    • Industries: IT, Manufacturing, Telco, Retail
    • Technologies: Procure AI platform, agentic AI and LLM-driven automation, CRM and sales-ops tools
    • Certificates/awards: Data Science Diploma from John Hopkins University
    Digicode
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